Marketing

As the CEO of your new business, you are free to advertise it as you choose. However, traditionally in network marketing there are generally three ways to grow your business: email marketing, postcard marketing and sharing your business with your warm market.


Did you know that 80% of Americans check their email at least once a day? Did you know that Wealth Step By Step gives you a free email autoresonder in your back office? Email marketing is the most profitable direct marketing channel, generating an average return on investment of $42 for every $1 spent (DMA, 2019). Email should be a key pillar of your digital marketing strategy. To not do any email marketing is like leaving money on the table.


We know that most people are not interested in making sales calls, but would still like to start an online business. The main problem with MLM is finding a duplicatable marketing system that anyone can do. If you have not succeeded in a home business before, perhaps it's time to evaluate your marketing strategy. A system that anyone, regardless of experience, can use from day one. We have found that using a postcard marketing system produces great results. Nothing can be easier than putting a label and a stamp on a postcard and then dropping it into the mailbox. See our lead capture page here.


Third, you can share your new business with your friends or warm market. This method requires a little more reservation because they may not have been looking to become financially independent. Don't try to convince someone to join your network. If no interest is shown, just move on. When it comes to your friends, remember professionals sort, amateurs convince.